About Us

"I believe everyone has some creative talent... Those who think they don't only need a positive creative experience that will give them the confidence to say; I CAN... instead of I CAN'T."

The Create Connect Jewelry Story

Several years ago, I set out on a mission to invent a simple way that women and girls could make their own custom jewelry without any experience or classes. Not craft jewelry, but jewelry of designer style and quality, only the designer is YOU.

After investing, inventing, & perfecting my proprietary DIY jewelry, I set out to test it at events prior to opening the a studio that I planned to model for a franchise.  By this point I had overcome numerous hurdles, devastating personal losses and invested  large amounts of money, Years of work - all completed solely by the labor of my hands, head and heart. No doubt in my mind all along that I had the "Next Thing".


But what happened next was most unexpected.

The first show to introduce my concept and line was at a local Women's Expo.  I had displayed many pieces of jewelry that were completed by myself, friends and family.  "This is STUNNING" women would exclaim, "LOVELY", "GORGEOUS!" - then always immediately followed by "How much is it"?   

My reply:  "You make this jewelry YOURSELF so you can create it in any color and style!"

Now, if you are still with me... Many women loved this idea, but there were also women who displayed absolute HORROR on their faces , even taking a step back as if I had struck them. These women, and SADLY (so sad) young girls pronounced the same thing time after time.

"But I am not creative. I have no creativity, I can't make anything."   Speechless - me.  It had never occurred to me that there were woman and girls who felt this way. 

After much thought and investigation on the subject...

I assumed it was because they did not have enough positive creative experiences.  Determined now more than ever, I pushed on.  By way of giving product demonstrations and make and takes I was able to convince them to TRY.  Once they did, it was a complete turnaround, and they became my BEST customers!  I was able to share the gift of creativity with these women and girls.  These same women and girls who once thought they could never create anything now proudly wear their jewelry pieces with the bragging rights to say; "I made it myself".


Certainly there are a lot of creative women who make jewelry. We see their beautiful pieces at local markets and art shows. Not everyone can torch, solder or cast a piece of jewelry, but I ASSURE you, EVERYONE can make beautiful jewelry that represents their individual style with Create Connect Jewelry.  

Many women simply regard making jewelry as being too difficult and tedious. And then, there is another group of women (and sadly young girls) who feel they do not possess any creativity.  I believe these women and girls need  positive creative experiences that will help build their confidence to take on other creative projects.  

What's more? The ability to offer something unique and apart from the mass produced jewelry styles that are available everywhere in stores and home parties.

The jewelry you wear makes your first statement when meeting someone new. Shouldn't that statement reflect your individual style and be one-of-a-kind like you? "You're Too Special to Look Like Anyone Else.®"

The designer style jewelry pieces are like a blank canvas that you will complete into a wearable masterpiece!  The  jewelry is not craft jewelry - but  high end designer style jewelry - and YOU'RE the designer.









I grew up oldest daughter in a family of nine.  We lived in a 3 bedroom home in a quiet suburb of Madison, WI.  There were no twins or duplicates... my mom gave individual birth to 7 of us ages 10 and under.  

I learned early on that if I wanted anything beyond food and shelter, I had to earn it myself.  I did not own a pair of denim jeans until I was 17.  Much of my clothes were hand-me-downs from a friend of my Grandma's (Martha Lee was her name.  I named a line of Girl's clothing "Martha Lee Originals". That is how my Grandmother presented them to me - "Look Amy - here is another Martha Lee Original!")   So I babysat, detasseled corn, worked at the cheese factory, worked whenever I could to make some extra money for a student activity pass - a pair of jeans or shoes.

Thankfully I learned to sew from my Mother and Grandmother.   I created my own "originals"... and the fact that I was 6 foot tall from the 8th grade on, made sewing my own clothes a necessity. 

This skill lead me to start my first clothing company in 1990 called Rushwear - the original custom sorority recruitment apparel company with over 100 styles of apparel to customize for for rush. I produced a 32 page catalog and started as a mail order company.  I later discovered the internet and bought my first domain name in 1998 for $200.  I taught myself how to create websites and have been doing my own ever since.

I have been an entrepreneur for over 30 years in the jewelry and textile industry. My mission has always been to provide women with customizable products that would reflect their individual style. My apparel and jewelry products were featured in national women's magazines, trade publications and purchased by stores across the globe. A unique blouse I invented was also picked up by QVC. 

I come from a family of inventors.. my Grandfather has a patent for the "spoon". (How to manufacture them from sheets of metal instead of casting.) He also received the Army-Navy "E" Award for an invention that helped during WW2.  My father was a tinkerer and created some handy inventions many years ago, my favorite I still use daily.

While spending several years developing Create Connect Jewelry, I suffered many personal losses, including back to back deaths of 2 of my younger siblings. Grateful to have my Create Connect Jewelry business to keep me focused and going.. it really helped me keep going though my darkest times. They say what doesn't kill you makes you stronger, I'll let you know if I ever get over my broken heart.

Create Connect Jewelry has been my dream to provide women with a positive creative experience that would allow them to create beautiful jewelry, even when they feel they are not a creative person. Furthermore, I want young girls to "get their creative on" at an early age that will help build their confidence to try other new creative projects.

Anyone ages 8 and up can create their own custom jewelry. The methods are quite foolproof and the end jewelry piece has even the most skeptical exclaiming "I can’t believe I made this".

My studio opened in 2014 was modeled for a franchise and allowed me to test out new products for new age groups.  Families and individuals traveled as far as 100 miles specifically to visit my one-of-a-kind studio.
When you purchase a DIY jewelry kit, you are sharing the gift of creativity, and also helping me get closer to that goal!

First Studio of it's kind, anywhere in the world.  Now Studio to table Jewelry Kits!



 I wonder if I had my Jewelry Kits at the time of my audition I would have made it on the Shark Tank?  Will never know!


Try one of my DIY jewelry kits with clay today!!  Visit a Create Connect Studio in the future!